Born in Cholet in 1984, Florian alias Flog discovered a passion for drawing from an early age, so it was only natural that he began studying graphic design at the Pivaut Nantes school and made it his profession.

From illustration to the publishing world, he has always found his balance with the production of works regardless of the medium. Inspired by graffiti and pop culture, his mixed technique, aerosol spray, acrylic and oil on canvas, reveals a precision in the gesture and in the details. The backgrounds, reflections and the games of transparency confirm this to us.

Beyond the technique, his artistic universe is subtle, romantic, dreamlike, sarcastic... disturbing. The context of the scene is just as important as the subject represented. It's up to us, according to our sensibilities, to recreate this story that needs no words.

With the creation of his  "Human of Glass" in 2020 came recognition from collectors and galleries over the world and since has been met with an ever growing demand. Over time what started as his character on a grey background has now evolved to a rich universe with many references to childhood, pop culture, and more colorful than ever leaving the viewer a great freedom of interpretation and ability to identify to his character.

Flog has had the privilege to showcase his work in Europe, the US and recently Asia, developing an international base of collectors.